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Get up to speed with what's happening in brand management. Our blog offers hot topics in the realms of branding, design, marketing, and business development. It's also the place where we share new product updates, and company related good-to-knows.

AURUM Blog.

Your go-to place for knowledge, motivation and inspiration for more strength, health and wellbeing. Stay up to date with the latest science and debate around strength training, health, nutrition, longevity and company related good-to-knows, delivered by the AURUM team and external experts.

Wellbeing

Good resolutions for the new year and how you can implement them

2023 - What do you hope, expect and wish for this year? For many people, the turn of the year means time for change. But good intentions for the new year often fail before January is over. To help you achieve your goals in the coming year, we have 10 tips for realistic resolutions and their implementation for you.
December 30, 2022
December 30, 2022
Egle PaulauskaiteEgle Paulauskaite
Wellbeing

18 effects of high intensity strength training

Why do we call the 6-Minute Workout, an adaptation of High-Intensity Strength Training, the closest thing available to a magic pill for your health and wellbeing? Learn here about the 18 health & wellbeing effects, which you can only achieve in one go by doing a correct strength training workout.
July 1, 2021
July 1, 2021
Julian MasslerJulian Massler
Fat Loss

Michi: "How I lost 25 kilos with just one workout and healthy eating while maintaining my weekly feast"

Michi has become 73% stronger and 25 kg of fat lighter. Every Tuesday for the past 12 months, Michi Berlinka, 50, rings the bell at 13:10 sharp at Löwenstrasse 53a, AURUM Fit Studio in Zurich. "If someone had told me that I would name a fitness subscription as the best investment under 4000 Swiss francs, I would have thought the person was crazy. After all, I played handball and soccer for over 20 years. Unfortunately, I had suffered a knee injury, developed a great liking for everything that is unhealthy, and weighed 130 kg thanks to a lack of self-discipline. Today I'm the crazy one, already looking forward on Monday to the fitness appointment on Tuesday!"
May 21, 2021
May 21, 2021
Oli ZimmerliOli Zimmerli
Wellbeing

Health and performance at F1 level: That’s what you need to know to increase your strength and well-being in everyday life

As a visitor or patient at the Hirslanden Clinic, you have more in common with a Formula 1 driver than you think. An F1 driver who spends 7 hours in the car (and another 7 hours in meetings) needs maximum endurance, strength and the best reaction time to repeatedly cross the finish line safely and quickly. Executives with 90 Key Performance Indicators or seniors at the age of 75 want to improve or maintain their performance in a different context, whether it is a corporate project or hiking with the grandkids. To take it to an "F1 level in life", you have to look at the body holistically and consider muscle strength as one of the most important measures of prevention and rehabilitation. Whether it is in motorsport, in business or in everyday life. In medicine, we speak of primary and secondary prevention.
April 16, 2021
April 16, 2021
Dr. med. Dr. phil. Anna Erat Dr. med. Dr. phil. Anna Erat
Wellbeing

Strength training and yoga - the significant workout effects on the yoga mat

As the saying goes, opposites attract. This is also true for my fitness routine, specifically for my yoga practice and weekly strength training. Even though yoga and strength training don't have much in common at first glance, from my experience they complement each other extremely well. If you ever found yourself on a yoga mat trying to feel and look good doing asanas, then you will recognize yourself in my story. Maybe you will even get inspired to pair your yoga routine with strength training!
April 9, 2021
April 9, 2021
Ramona PerchiaRamona Perchia
Nutrition

Chicken egg tapping or chocolate egg hunting? 10 reasons to eat more eggs for your health

Eggs - a pure vitamin and mineral bomb that should not be missed not just at Easter, but also at the daily breakfast table. Eggs are real powerhouses with many valuable nutrients. They are rich in vitamins A, B2, B12, D and folic acid, as well as phosphorus, selenium, iron, zinc and choline. Almost all the proteins and amino acids contained in eggs can be converted and absorbed. And now comes the surprise: egg yolk contains more proteins than the protein itself! Yup, egg yolk consists of about 50% water, 32% fat and 15% proteins. Liquid egg white, on the other hand, is about 90% water and only 10% protein. #sorrynotsorry but so much for the trends of eating only egg white omelette with leeks and spinach on the weekend. Oh yeah, and one thing right up front: the information in this blog post refers exclusively to the chicken eggs and NOT the chocolate eggs.
April 2, 2021
April 2, 2021
Egle PaulauskaiteEgle Paulauskaite
Endurance

Stronger is better: How to improve your performance and reduce the risk of injury

Ever been to a physiotherapist or orthopedist? Every year, around 400,000 athletes are injured in sports accidents in Switzerland, over 90,000 of them in winter sports. You can't train for accidents, but you can increase your body's resistance. For top athletes, this is a regular routine. In the event of an injury, athletes receive optimal, round-the-clock care from several specialists. For a regular sports enthusiast, the situation looks quite different. One invests much less in injury prevention and preparation and needs much longer for recovery and readiness to sport. So what can you as a regular sports enthusiast do to enjoy life as pain-free as possible and save visits to physical therapists, orthopedists, and surgeons?
March 26, 2021
March 26, 2021
Dr. med. Andreas KrügerDr. med. Andreas Krüger
Wellbeing

Post pandemic fitness routine: How the 6 Minute Workout buys you time

The pandemic has shown us that health and social relationships matter most. And the lockdown has changed the way we live (at least for a while) and the way we perceive time. When gyms closed and fitness classes were canceled, we had to figure out how to exercise at home. Turns out, 3-4 hours of sweat sessions every week shaking that bootie are not just unnecessary but have also been robbing our time. So did the daily commute. We learned that the popular workout routines varying from yoga, pilates, spinning, body pump, to body boost can be done from home. Alone these apps can get you the needed amount of physical and mental fitness. Except for the 6 Minute high intensity workout performed on our “time machine”. Time, because it literally buys you time and improves your quality of life.
March 19, 2021
March 19, 2021
Egle PaulauskaiteEgle Paulauskaite
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Egle Paulauskaite
Ilona Hersperger
Julian Massler
Katalin Siklosi
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Michael Sommer
Oli Zimmerli
Philipp Andris
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Stefan Andris
Tobias Hackl

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