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Blog

Get up to speed with what's happening in brand management. Our blog offers hot topics in the realms of branding, design, marketing, and business development. It's also the place where we share new product updates, and company related good-to-knows.

AURUM Blog.

Your go-to place for knowledge, motivation and inspiration for more strength, health and wellbeing. Stay up to date with the latest science and debate around strength training, health, nutrition, longevity and company related good-to-knows, delivered by the AURUM team and external experts.

Wellbeing

Prolonged sitting is unhealthy – how to counteract a sedentary job

How many hours a day do you spend sitting? If you work in an office or have another sedentary job, it's likely around 8 hours or more. It has been known for several years that sitting is unhealthy and increases the risk of certain diseases. But what can you do about it? Quitting your job might be an option, but certainly not the most sensible solution. We'll show you other ways to counteract a sedentary job.
September 21, 2023
September 21, 2023
Egle PaulauskaiteEgle Paulauskaite
Muscle Gain

Muscle building – men over 50 - is it even possible?

Do men go through menopause too? And is muscle building as challenging for men as it is for women? Today, we'll explore whether testosterone levels drop significantly with age, making it nearly impossible for men to build muscle despite strength training.
September 15, 2023
September 15, 2023
Egle PaulauskaiteEgle Paulauskaite
Muscle Gain

Strength training during menopause: How do hormones affect fat loss & muscle gain in women over 50?

Do you know the feeling that things get a bit more challenging around the age of 50? Especially women going through menopause often struggle with their weight, lose strength, and the firmness of their bodies. But this is not a fate to be simply accepted. In this article, you will learn what changes in your body and what it takes for fat loss and muscle building for women over 50.
September 7, 2023
September 7, 2023
Egle PaulauskaiteEgle Paulauskaite
Wellbeing

Osteoporosis: exercise with AURUM as the key to strong bones

Andrea Andris came to AURUM Training with back pain, posture issues, and an osteoporosis diagnosis. And she's not alone in this – over 400,000 people in Switzerland are dealing with osteoporosis. Theoretically, exercise helps counter bone loss, but not all movements are equally effective. "I'm 62 years old, and thanks to AURUM, I've got more strength than ever." But it's not just about increased strength; it's also about higher bone density. Discover why strength training, especially AURUM Training, is the ultimate bone safeguard.
August 30, 2023
August 30, 2023
Egle PaulauskaiteEgle Paulauskaite
Muscle Gain

Strength training is healthy: but which strength training suits you?

Strength training, the magic term for a strong and healthy future, because researchers agree: Strength training is healthy. But which type of strength training suits you? In this article, you will learn how the right muscle training influences your health in various ways and get to know different variations of strength training.
August 24, 2023
August 24, 2023
Egle PaulauskaiteEgle Paulauskaite
Wellbeing

Stay healthy through the summer with AURUM: Making it your feel-good summer!

LIVE MORE. Train Less. More Life. From soaking up the sun to engaging in Zone 2 cardio outdoors or swimming in the lake, motivation for movement, and much more – we’ve got you covered! Because you should spend less time in the gym and instead enjoy your life more. So, what have we learned this summer? How can you stay healthy through the summer and live more with just one AURUM Training and less focus on fitness?
August 17, 2023
August 17, 2023
Egle PaulauskaiteEgle Paulauskaite
Wellbeing

Breaking bad habits: A not-to-do list

Bad habits are like unwelcome guests in our lives. They're real time stealers, drain our energy, and often rob us of the opportunity to fully enjoy life. But don't worry, everyone does (unconsciously) things that should actually be on a not-to-do list. We've compiled such a list with bad habits that many of us have. Our not-to-do list is designed to help you rid yourself of these annoying habits. Sometimes, happiness and success simply mean letting go of what doesn't move us forward.
August 10, 2023
August 10, 2023
Egle PaulauskaiteEgle Paulauskaite
Wellbeing

Cold showers: What's the ideal ice bathing protocol, and what should AURUM consider?

Living longer through cold showers? Sebastian Kneipp already knew over 130 years ago about the beneficial effects of cold exposure. Currently, ice bathing is experiencing a real trend. Explored by neuroscientist Dr. Andrew Huberman and praised by Wim Hof, cold showers offer numerous benefits for body and mind. Discover the verified cold therapy protocol and how it can be combined with your AURUM Training.
August 3, 2023
August 3, 2023
Egle PaulauskaiteEgle Paulauskaite
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Egle Paulauskaite
Ilona Hersperger
Julian Massler
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Michael Sommer
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Stefan Andris
Tobias Hackl

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Must reads

Wellbeing

Prolonged sitting is unhealthy – how to counteract a sedentary job

Muscle Gain

Muscle building – men over 50 - is it even possible?

Muscle Gain

Strength training during menopause: How do hormones affect fat loss & muscle gain in women over 50?

Wellbeing

Osteoporosis: exercise with AURUM as the key to strong bones

Muscle Gain

Strength training is healthy: but which strength training suits you?

Wellbeing

Stay healthy through the summer with AURUM: Making it your feel-good summer!

Wellbeing

Breaking bad habits: A not-to-do list

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Cold showers: What's the ideal ice bathing protocol, and what should AURUM consider?

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Wellbeing

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Nutrition

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Muscle Gain

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Women Become Bulky Like Men When Lifting Weights. True or False?

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The fascinating truth about why bigger muscles aren't necessarily better

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Regular sport and a balanced lifestyle to ensure you have the health to enjoy life in your retirement

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