Company

The name AURUM is derived from the acronym "Adaptive Resistance & Measurement," the company's unique value proposition. With its focus on effectiveness, time efficiency and safety, AURUM strives to introduce the gold standard in strength training and medical training therapy. The innovative training concept was developed in 2018 by the founding team. From their time in merger & acquisitions consulting, the founders have known the problem of not having the time for long training sessions several times a week. They found the solution in 2017 in high intensity strength training. A little later, the demand among friends and acquaintances was so high that it led to the official launch of AURUM in 2018. Shortly after, the AURUM 6 Minute Workout was established in Zurich as the most effective and safest training. To date, CHF 1.7m of venture capital has been invested in the development of the system. Anyone is welcome to try AURUM for free at four AURUM studios: 2x in Zurich, new in St. Gallen and new in Zug.

Meet the Team

Cutting down the workout time from hours to minutes a week with increased effectiveness and safety takes a bunch of exercise, design, data and behavioural science nerds who dare to come up with the ONE concept and are cocky enough to make it happen. Please meet

Julian Massler

CEO & Co-Founder

Philipp Andris

CFO & Co-Founder

Stefan Andris

CXO

Egle Paulauskaite

CMO

Thomas Hofer

CTO

Tobias Hackl

Head Coach Kreuzplatz

Oliver Zimmerli

Head Coach Löwenstrasse

Maxine Lüthi

Coach
Zürich

AURUM launched
in 2018

But the journey dates back to the time when Julian was sailing against the winds as part of the Olympic team, where he learnt first about High Intensity Training. Julian met Philipp at an M&A consulting firm, and along the way, they inspired the rest to gain strength and enjoy life more than ever before. That became AURUM’s mission.

07/ 2018

First studio

AURUM opens the first studio in Zurich Seefeld. The beginning of a real adventure.

03/ 2019

Second studio

The second studio opens a few minutes away from the main train station in Zurich, including our team office where the magic has started.

04/ 2019

1st hardware prototype

Testing our first "Muscle-Mind Isokinetic Technology" (MIT) prototype which was developed with our med-tech experts.

12/ 2019

Seed funding

Closed seed funding round to further fuel the development process.

08/ 2019

2nd hardware prototype

Putting the next iteration of our MIT prototype through its paces to tackle the production of our first market-ready mini series.

03/ 2020

AURUM one software platform

Our game changing software platform marries our machine and goes online for a gamified training experience & digital progress tracking.

05/ 2020

AURUM fit Rebranding

Rebranding of AURUM Fitness to "AURUM one" for the entire ecosystem of hardware, web-app, website, studios and content.

...more
to come

We needed...

‍40'000
Liters of coffee

‍20'000
Space ships lifted

999
Moonshot ideas killed

...to bring
‍AURUM
‍to life!

...to bring AURUM one to life

6

The AURUM workout takes 6 minutes once a week. It's the most advanced method of high intensity (HIT) and resistance training.

73%

Our client data reveals the average of 73% strength gain in the first 6 - 12 months. More strength comes with increased lean muscle mass, bone density and fat loss.

61'340

Since July 2018, clients of all fitness levels have successfully accomplished more than 61'300 exercises under the guidance of our coaches.
‍

79

True fans out of 100. Clients agree it's a routine that perfectly fits their lives and they can't wait to tell their friends about it.

Johan Jervoe - Group CMO UBS

"With a total of 30 minutes in and out, this concept suits my full work schedule really well. I am able to gain strength and build muscles in netto 6 minutes a week, and got the time for family and other sports activities"