We're AURUM.

The name AURUM is derived from the acronym "Adaptive Resistance & Measurement," the company's unique value proposition. With its focus on effectiveness, time efficiency and safety, AURUM strives to introduce the gold standard in strength training and medical training therapy. The innovative training concept was developed in 2018 by the founding team. From their time in merger & acquisitions consulting, the founders have known the problem of not having the time for long training sessions several times a week. They found the solution in 2017 in high intensity strength training. A little later, the demand among friends and acquaintances was so high that it led to the official launch of AURUM in 2018. Shortly after, the AURUM Training was established in Zurich as the most effective and safest training. Today, its the fastest growing fitness start-up in Europe.