Coach

I want to look like a swimmer, so I will go swimming. I want to look like Christiano Ronaldo, so I go and play soccer. I want to look like a runway model, so I walk the runway. The last one makes no sense, right? So why should the other two examples be any different? Humans love these straight forward heuristics. That's because our brain loves simple cause and effect relationships that don´t require thinking hard and in turn, don´t burn a lot of energy. Kahneman & Tversky received the Nobel Prize for that observation. Learn here why we suffer these cognitive biases when we think about fitness as well and how our genes determine our results from strength training.

My god, those girls on the billboards. Miss Dior, No 5, and Chloé, the list goes on. Most likely, you now have a clear mental picture of the radiant young women in one of these brand marketing campaigns. Don't beat yourself up for not leaving the house with the perfect make-up, not to mention the often photoshopped glowing skin. While the main model’s job is to look gorgeous, your job is to shine being a mom working part-time or kicking some corporate asses each day. Here is our healthy skin food strategy for you to glow despite little time and lots of stress.

Newly discovered tribe in the Amazon rainforest, untouched by western civilization until now", the news anchor reports. Accompanied by pictures of men in loincloths with spears. Think about it, what is the picture in your head? They are extremely ripped, aren´t they? Why is that? And don´t give me the "they have a low-calorie diet" myth. Humans are gourmets, independent of which civilization level they are in. They have enough calories. That´s not the reason. Why are they so effortlessly fit? Read why here.