What is Fitness 4.0 and why you should care

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Fitness 1.0 is elitist and expensive

The barriers to entry are extremely high. Access to very good trainers and knowledge is often associated with high psychological and financial hurdles. If you want to get in shape, you subscribe to a gym. And let's be honest. If you're just starting out with fitness and strength training, it can be a pretty daunting place. You often hear the statement: "I have to get a little fitter before I go to the gym." If you finally dare to go to a gym, you first have to learn to use all the training equipment correctly. You are practically fair game for sellers of various products and services based on dangerous semi-knowledge and fitness myths. Especially since a fitness studio subscription usually only comes with a small introduction, after which you are usually left on your own. As a member you simply rent the training equipment and are solely responsible for making the time in the gym as productive as possible.

This service claim in the fitness industry has also led to the fact that there are so many online blogs, YouTube channels, forums, etc. Simply because people ask for this information! After all, nobody likes to waste time and money.

Three possible scenarios

1. You learn quickly and become "good" at training yourself.
2. You don't learn, get discouraged by the lack of progress and don't go anymore (but continue to pay the subscription).
3. You can book sessions with a personal trainer.

Of course, the third variant is anything but cheap. Training 3 times a week with a personal trainer can quickly cost over CHF 2,000 a month. And even if you have hired a trainer, you cannot be sure whether you will achieve lasting success with it or whether the quality definition of the trainer is simply to make the training as strenuous as possible without pursuing a long-term strategy. To be fair, you have to say that there are great personal trainers. The time required is simply not feasible for many people. Perhaps the biggest problem that we see with Fitness 1.0 is the selective approach. (Especially in the traditional fitness studio).

Fitness 4.0 brings theory and practice together and, based on its bio-data, empowers the trainee to decide what works for him and what doesn't. Even more important: even the smallest advances are visible through constant feedback. As a result, you no longer work towards an abstract goal in the future, but celebrate many small but extremely motivating successes.

Gyms only supply equipment for training. Personal trainers often only help directly during training. However, to be fair, many personal trainers are increasingly adopting holistic approaches. Most of the time, however, you have to find out yourself that other factors such as stress management, nutrition, sleep are decisive and should be optimized. But how?

These deficits in Fitness 1.0 lead to the vast majority giving up taking their fitness destiny into their own hands.

What is Fitness 4.0

The Fitness 4.0 philosophy from AURUM combines the scattered and often contradictory information on the subject of strength training, nutrition and lifestyle into one concept with an emphasis on personal customer experience. This builds on constant bio-feedback and enables the exerciser for the first time to correlate the effects of nutrition, training and lifestyle with their own physical development and physique. These rewarding feedback loops lead to positive habits and long-term motivation. The use of cloud and IoT technology enables us to offer each customer a level of customization and quality that was previously only available to professional athletes...and at dramatically lower prices. Another advantage is that the trainer is minimized as a variable for the success of the athlete.

Contrary to popular belief, most people don't fail because of lack of willpower. As a rule, they simply do not have the right equipment and the support they need to make fitness a permanent part of their lives.