3 deficits of fitness 1.0 that AURUM solves

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Let's face it, the fitness landscape is far too complex. A new trend comes every year. Phrases by colleagues like: "I'm doing cross-fit now" or "I'm now training three times a week with my personal trainer" are common. Usually you see the same colleague a few weeks later and when asked how the training is going, you often don't get an exact answer. Or rather ashamed you get the answer: "I just didn't have time to do it permanently". But is that your own fault? Are you just too lazy? Or are the offers in the market simply to blame? Do the offers make it easy for people to be successful?

THE RESPONSE FOR FITNESS 1.0 COMPANIES IS A CLEAR NO

This is amazing. In hardly any other market do consumers take the blame if they are unsuccessful with the product. An airline that does not get its customers to their destination can expect something and has to reimburse money. Gyms, however, diligently post their monthly fees, regardless of whether the customers are successful. Because they are largely responsible for their own success. The whole experience often is impersonal, ineffective and inefficient.

This is where AURUM comes in! We see ourselves as a Fitness 4.0 company because we use the Internet of Things and cloud technology to provide a new kind of fitness experience for our customers, experience that makes fitness quantifiable.

EFFECTIVE, EFFICIENT AND SAFE

‍Latest technology, the latest scientific training standards and constant data-based feedback on training progress. This is Aurum Fitness! We guarantee success and prove it. Otherwise there is money back.

EFFECTIVELY

Existing offers on the market fail to simply train the trainee incorrectly and to use outdated training equipment. Aurum relies on the scientifically proven HIT training standard in combination with high-tech ARX devices. Up to 100% stronger in the first 7 weeks

EFFICIENT

Existing offers in the market prescribe 2-3 times a week of 1 hour training. Long-term training at Aurum is carried out once a week for 20 minutes.
20 minutes of intensive training bring more than many hours in normal GYM

SAFE

With traditional training equipment, high intensity is unfortunately associated with a high risk of injury. The Adaptive Resistance Technology (ARX), which is used exclusively by Aurum in Switzerland, always adapts to the strength of the exerciser and can therefore never be dangerous.

Effectively. Efficient. SAFE.

Fitness and especially strength training is a miracle cure that enriches all aspects of life. Unfortunately, existing offers are ineffective, inefficient and often dangerous + usually an unpleasant customer experience. Aurum is redefining the range of fitness and strength training, making it accessible to everyone. We look forward to you!

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The concept of adaptive resistance is also used by:

NASA

BULLETPROOF

TONY ROBBINS

NHL Alumni